When crisis hits, innovation may easily come
under pressure. A natural reaction will be to cut down to
essentials and focus on efficiency and cost-cutting. Innovation may
wait for better times it is often
said.
However, particularly in times of crisis there is
both a need to think differently than the competitors and
there are opportunities to find. To cite a well-known Chinese
proverb: "When the
winds of change are blowing, some go in shelters while others
set up wind mills." And
last but not the least, there is a need to look at the
best way of handling the crisis so that the most instinctive
reactions does not take over. A crisis is not handled the best on
autopilot.
TM-Innovation is on the active side and focus on
embracing change. Amongst our tools are creative strategy
processes for finding opportunities and planning strategies;
Creativity in time-
pressure;
Radical Innovation
workshops, for finding
really new ways to go, and Roadmapping sessions for helping companies selecting
and focusing on their new innovation
strategy.
1. Thomas Mathiasen
