It is well known, latest supported October 2007
by an analysis by Booz Allen Hamilton http://www.strategy-
business.com/resilience/rr00039, that targeting
innovation towards the company strategy and
customer needs gives the highest ROI.
Thomas Mathiasen has a very good track record
with targeted Innovation, or Innovation on Demand as it
may be called. The process is described in this
example, demonstrating an actual case of
Innovation on Demand. See the attached
presentation:"Cosmos & Chaos - a
practical innovation experience"