Innovation on Demand
It is well known, latest supported October 2007 by an  analysis by Booz Allen Hamilton  http://www.strategy-, that targeting  innovation towards the  company strategy and  customer needs gives the highest ROI.
Thomas Mathiasen has a very good track record with  targeted Innovation, or Innovation on  Demand as it  may be called. The process is described in this  example, demonstrating an  actual  case of Innovation  on Demand. See the attached presentation: "Cosmos  & Chaos - a  practical  innovation experience"